The Best Practices Series

How to Leverage Product Feedback from Interviews and Focus Groups

Using Interviews & Focus Groups Throughout the Product Development Lifecycle

Get our free best practices guide on how to get the most out of your customer interviews and focus groups!

Customer interviews and focus groups are an excellent way to validate and refine assumptions related to defining a product and bringing it to market. But how can you lead an interview or focus group from which you can gather useful product insights? Our free guide contains pro tips and best practices for interviews and focus groups, including:

  • The pros and cons of using interviews and focus groups as a strategic source of product feedback
  • How to plan for a successful research experience
  • How to conduct effective interviews by asking the right customer questions.

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