The Influence of Customer Feedback on the Product Development Process

How are product teams using customer feedback throughout the product development process?

Product feedback is an invaluable resource for informing roadmap decisions for both new and established products, and product teams across the board constantly seek more insight from their customers whether they have 10 or 10,000,000 to listen to. With insight derived from feedback, product teams can uncover customer pain points to solve, identify the features and functionalities customers care most about, and prioritize their product roadmaps accordingly.

Customer-centric product development is a widely embraced prerequisite for a successful product, but what does it look like in practice? That’s exactly what we explored in our recent survey on the influence of feedback on the product development process.

Here’s what’s inside

  • What channels product teams are using to capture product feedback
  • How much influence feedback from various sources has on the product roadmap
  • The level of influence internal stakeholders have over product roadmap decisions
  • How much time product teams spend collecting and managing feedback
  • How effective current processes for closing the customer feedback loop are